عنوان مقاله [English]
Populism and its new form, neo-populism, which has a more radical argument than the former, have become a sociopolitical reality in European political literature, with its impact and sociopolitical power constantly expanding. However, the primary purpose of this study was to examine the role of public media and social networks in the rise of neo-populist movements in Europe, with a focus on France and Italy. With the decline of democratic movements and classical political parties in recent decades, especially in the last decade, these countries have gradually grown in importance in the rise of neo-populism. The results showed that social networks and public media have taken over as the primary venues for the promotion of such movements. Neo-populist movement leaders rely on the media as their allies or counselors and owe their power among the general public, especially among groups without in-depth political understanding, to the popular and yellow media. Such media have bolstered the sociopolitical strongholds of neo-populism by emphasizing clichéd or routine topics like nationalism, xenophobia, and portraying immigration as threats to the future of the people in the countries, as well as by promoting and spotlighting in a popular manner the corruption of political leaders who are in positions of power. It must be pointed out that an integrated quantitative and qualitative approach was employed concurrently in order to evaluate the trends of gaining power and the rise of neo-populist movements through the study of trends, dimensions, and quantities while also explaining the main research question.